1. 3D Modeling – Everything You Need to Know About It!
3D modeling is the process of creating a three-dimensional digital model of a structure, product, or space. In the construction and real estate industries, 3D modeling provides an accurate and visually impressive representation of a project before construction begins.
The article answers the following questions:
- What does 3D modeling mean?
- Why is 3D modeling important in the construction and real estate industry?
- How does 3D modeling improve sales and customer experience?
- How does Visu24's 3D modeling help save time and money?
- What are the most common uses of 3D modeling?
- How does 3D modeling differ from traditional visualization methods?
3D modeling has become a key tool in the construction and real estate industry, where competition for customer attention is fierce and speed of sales processes is crucial. Visu24 offers construction companies, real estate agents and project developers top-notch 3D modeling services that make the presentation of properties visually impressive and efficient. 3D modeling enables photorealistic presentation of properties even before construction begins, which reduces buyer hesitation and significantly shortens sales times.
Construction companies benefit from 3D modeling, especially in pre-marketing, when buyers can be offered accurate visualizations of apartment layouts and interior design options. Real estate agents, on the other hand, can improve the attractiveness of properties by using virtual presentations and 360 photos, which give customers a realistic idea of the premises remotely. Project developers utilize 3D modeling in building permit processes and investor communications, where clear and accurate modeling facilitates decision-making. Visu24's efficient production process ensures that customers receive finished visualizations quickly – often in just 3–7 days – without compromising on quality.
Discover: 3D visualizations for new developments. Discover our selection now! >>
Are you interested? Request a quote from Visu24 now! >>
2. What is 3D modeling – Basics, uses and benefits?
Visu24 utilizes advanced modeling techniques and software to help customers create photorealistic visualizations quickly and cost-effectively. 3D modeling helps with sales, design, and marketing.
What does 3D modeling mean in the construction and real estate industry?
3D modeling is the process of creating digital models that realistically represent buildings, spaces, and environments. In the construction industry, modeling is widely used for the following purposes:
- Pre-marketing: Buyers get a realistic picture of future homes before construction begins.
- Building permit processes: Accurate 3D models make decision-making easier for authorities.
- Design support: Architects and engineers utilize modeling to ensure compatibility.
- Investor Relations: Visual presentations help convince investors and financiers.
The main uses of 3D modeling
Visu24's 3D modeling serves many customer groups and purposes:
- Construction companies: To support pre-marketing and present projects.
- Real estate agents: Virtual presentations and 360 photos make it easier for customers to make decisions.
- Project developers: Visualizations of building permit and EIA processes.
- Architects: Collaboration in the design process and customer communication.
Benefits of 3D modeling
3D modeling brings significant benefits to the construction and real estate industry:
- Faster sales: Visualizations reduce sales time by up to 30% and reduce buyer hesitation.
- More detailed plans: Enables the detection of errors even before the construction phase.
- Cost savings: Fewer repair needs and clearer project management.
- Better customer experience: Buyers can view properties realistically through virtual tours.
- Discover: 3D images of new properties 24/7 >>
- Read more: Virtual tours make it easier for your customer to make a purchasing decision >>
- Read more: Floor plans, what are they and why are they important? >>
3.1. 3D modeling – How does 3D modeling speed up the sales process?
3D modeling significantly speeds up the sales process of real estate and construction projects. Visu24's 3D modeling services help customers present their properties attractively at an early stage, allowing buyers to make decisions earlier. Visual and photorealistic 3D models help buyers visualize spatial solutions and material choices better than traditional floor plans or photographs. This reduces hesitation and shortens the sales cycle by up to 30 %.
Why does 3D modeling improve sales?
3D modeling brings many benefits at different stages of the sales process:
- Quick understanding of the subject: Buyers can view properties realistically, which reduces uncertainty.
- Better differentiation from competitors: Visually impressive 3D models stand out from the crowd and capture customers' attention.
- Time and cost savings: Less need for physical introductions, saving time for both parties.
- Improving pre-marketing efficiency: 3D visualizations make it possible to collect reservations even before the building is completed.
- Detailed presentations for investors and financiers: Visual materials make it easier to obtain funding and speed up decision-making.
- Discover: How 3D modeling makes it easier to sell your new property >>
- Read more: Drone photography and drone images >>
- Read more: Virtual tours make it easier for your customer to make a purchasing decision >>
3.2. 3D modeling – How does 3D modeling reduce costs and errors?
3D modeling significantly reduces costs and errors in construction projects by providing an accurate and visually realistic representation of the object already in the design phase. Visu24's 3D modeling services help customers detect potential problems before construction begins, saving both time and money. Mistakes made during the construction process can lead to expensive repairs and schedule delays - these can be effectively prevented with 3D modeling.
How does 3D modeling bring cost savings?
Visu24's 3D modeling helps reduce costs in many ways:
- Early identification of errors: Models can be used to detect structural incompatibilities and design errors before construction.
- Smoother collaboration with stakeholders: Architects, engineers and building contractors can make changes by mutual agreement without delays.
- Less expensive modifications: When plans are accurate from the start, the need for changes during the construction phase is reduced.
- Better resource management: Accurate measurements and volumes help estimate the amount of materials, which reduces waste.
- Faster approval processes: Authorities approve accurate 3D models faster than inaccurate 2D plans.
- 3D Rendering: Read how 3D renderings help sell construction projects >>
- Read more: Drone photography and drone images >>
3.3. 3D modeling – How does 3D modeling improve the customer experience?
3D modeling improves the customer experience by providing buyers and investors with a clear, visually impressive image of a property even before it is completed. Visu24's 3D modeling services help customers visualize spaces, materials, and lighting realistically, making decision-making easier and more confident. This is especially important in the construction and real estate industries, as visual materials directly influence buyers' emotions and decisions.
How does 3D modeling make the shopping experience better?
Visu24's 3D modeling improves the customer experience in many ways:
- Realistic visualization of spaces: Buyers see apartments and commercial spaces in three dimensions, which reduces misunderstandings regarding floor plans.
- Virtual tours and 360 photos: Customers can explore the spaces at their own pace, which increases engagement and interest.
- Possibility of personalization: Mockups allow buyers to choose interior materials and color options in a visual environment.
- Fewer surprises after graduation: Photorealistic images reduce disappointment and ensure that the end result meets expectations.
- Easy remote learning: Properties can be presented to clients regardless of location, which is especially useful for international buyers.
- Read more: 360 photos for pre-marketing and sales campaigns from Visu24 >>
- Discover: How 3D modeling makes it easier to sell your new property >>
4. Visu24's 3D modeling services and solutions – Versatile options for the construction and real estate industry
Visu24 offers a comprehensive range of 3D modeling services that serve construction companies, real estate agents, architects and project developers for various needs. 3D modeling helps to visually present the object, promote sales and improve design accuracy. Visu24's range of services is designed to meet various use cases, from pre-marketing to building permit processes.
3D visualizations – Clear representation of interior and exterior spaces
3D visualizations are one of the most popular services in Visu24's portfolio. They allow you to create photorealistic images that showcase the exterior, interior, and surroundings of buildings.
Benefits:
- Buyers can realistically see their future homes or business premises.
- Construction companies can use visualizations for effective pre-marketing.
- Exterior photos can illustrate the placement of a building in its surroundings.
Service options:
- Interior visualizations: Furnishing a space and presenting lighting realistically.
- Exterior visualizations: Accurate modeling of the building exterior and landscaping.
- Did you notice! We also do 3D animations >>
- Read Visu24 customer experiences >>
- 3D tour: Sell your new property faster with a 3D tour >>
Virtual tours and 360 photos – An interactive way to explore a destination
Virtual tours and 360 photos offer customers the opportunity to explore a property at their own pace. Visu24 utilizes these especially in the marketing of new properties, where buyers can “walk” through the home before it is completed.
Benefits:
- Increase customer engagement and interest.
- Remote familiarization saves time for both the seller and the buyer.
- Especially useful in international real estate transactions.
3D animations and videos – Boost sales with moving images
3D animations and videos bring objects to life in the form of moving images. Animations produced by Visu24 are an effective sales tool, especially in large construction projects and presentations aimed at investors.
Benefits:
- An effective way to present the entirety of a project in a short time.
- Animations visualize the building's surroundings and the use of the spaces.
- Increase the emotional connection between potential buyers and the property.
Did you notice! We also do 3D animations >>
Digital styling and digital renovation – Visualize different interior design options
With digital styling, Visu24 offers customers the opportunity to see an apartment with different interior design options. This makes it easier for buyers to imagine the space as their own and makes sales work more efficient.
Benefits:
- Helps the buyer understand the intended uses of the rooms.
- Promotes faster purchasing decisions by presenting alternatives.
- A practical solution for remarketing residential properties.
Building permit and EIA visualizations – Effective help with permit processes
Visu24 also offers specialized visualizations for building permit applications and environmental impact assessments (EIAs). These visualizations are an essential part of the planning and communication of large construction and energy infrastructure projects.
Benefits:
- Helps authorities understand the visual impact of a project.
- Investors and stakeholders get a clear picture of the project.
- Speeds up approval processes and reduces misunderstandings.
5. Customer Stories – How has Visu24's 3D modeling supported customers?
Visu24's 3D modeling has helped many construction companies, real estate agents and project developers with their projects. Customers have particularly appreciated Visu24's ability to produce high-quality and photorealistic 3D visualizations as well as flexible and customer-oriented service. Customer stories show how 3D modeling can help with a variety of needs, from design to the production of marketing materials.
Elohuvilat Oy – Visualizations for a holiday home project
Elohuvilat Oy utilized Visu24's 3D modeling services when developing a new vacation rental property. The goal of the project was to create visualizations that would illustrate the property's location, spatial solutions, and environmental features. Visu24 produced photorealistic interior and exterior images that met the client's wishes and helped to present the property in a versatile manner.
The service particularly appreciated:
- The precise quality of the images and attention to detail.
- Smooth collaboration and clear project communication.
- Consistent delivery times and flexibility regarding change requests.
Karlholm Strand AB – Illustrations for a residential project
Swedish Karlholm Strand AB commissioned Visu24 to provide 3D visualizations for their new residential project. The goal was to produce illustrative images that would support the presentation of the project to various stakeholders. Visu24 delivered high-quality exterior images that highlighted the area's landscape and building architecture.
According to Karlholm Strand AB, Visu24's strengths were:
- Fast delivery of high-quality visualizations.
- Unity of visual appearance and precise execution.
- Easy communication at all stages of the project.
Construction company Häyrynen Oy – Support materials for project presentation
Rakennusliike Häyrynen Oy used Visu24's 3D modeling to present its plans for a residential apartment building to various stakeholders. The project required clear visualizations that helped illustrate the building's architecture, courtyards, and spatial solutions. In addition to images, Visu24 also created visual floor plans that helped to present the plans more clearly.
Customer feedback highlighted:
- Clarity and visual appeal of images.
- The ability to get images quickly even for last-minute presentations.
- Project-committed and customer-oriented service.
Read Visu24 customer experiences >>
Olas Group Oy – Visualizations for the presentation of a new property
Olas Group Oy commissioned Visu24 to create 3D visualizations for the presentation materials of a new property. The goal of the project was to produce illustrative images that would help stakeholders clearly understand the architecture, interior spaces and environment of the property. Visu24 delivered interior and exterior images that took into account the client's wishes regarding details and color scheme.
According to Olas Group Oy, the collaboration with Visu24 was valued for:
- Fast and flexible project implementation.
- Accuracy and quality of visual materials.
- Clear communication and smooth collaboration throughout the different phases of the project.
Honkarakenne Oyj – Illustrations to support marketing
Honkarakenne Oyj utilized Visu24's 3D modeling services in the marketing of its new properties. The purpose of the project was to produce visual materials that would support the presentation of the property to customers and other stakeholders. Visu24 created photorealistic exterior images that emphasized the architecture of the log houses and the naturalness of the environment.
Honkarakenne Oyj highlighted Visu24's strengths as:
- High-quality visualizations that met expectations.
- Project schedule adherence and customer-oriented service.
- The ability to pay attention to details that were important to the look of the subject.
Read more: Olas Group Oy's Henri Mattila's experiences with Visu24 >>
Read more: Visu24 and Honka Japan promote Finnish log construction to the Japanese >>
6. Order 3D modeling services from Visu24 – Enhance your project presentation and communication
3D modeling is a powerful tool for presenting, planning and marketing construction and real estate projects. Visu24 offers comprehensive 3D modeling services that help you visualize construction projects realistically and accurately. When you want to improve your project presentation materials and facilitate decision-making for stakeholders, Visu24 is a reliable partner.
Why choose Visu24's 3D modeling services?
Visu24 stands out in the market with its fast delivery times, high-quality visualizations and customer-oriented approach. Our service is designed to meet the needs of different customers – whether they are a construction company, architect or real estate agent.
Benefits of choosing Visu24:
- Fast delivery: First drafts available in 3–7 business days.
- High-quality visualizations: Photorealistic images and animations improve project visualization.
- Flexible service: Modifications are carried out according to the customer's wishes.
- Competitive pricing: Solutions are tailored to fit the customer's budget.
- Versatile services: We offer interior and exterior visualizations, virtual presentations, 360 photos and digital styling.
How does the ordering process proceed?
Ordering Visu24's 3D modeling service is quick and easy. This way, we ensure that our customers get the materials they need efficiently.
Steps in the ordering process:
- Contact us: Tell us about your project's needs and wishes.
- Preparing an offer: You will receive a clear offer and schedule estimate.
- Delivery of materials: Send the necessary floor plans, DWG files and requests.
- Starting modeling: Visu24 will start work immediately according to the agreed plan.
- First draft: You will receive a draft for review within 3–7 business days.
- Changes and approval: Request any necessary modifications at no additional cost during the first round of repairs.
- Delivery of finished material: You will receive the final 3D visualizations or animations within the agreed timeframe.
Why act now?
Timely ordered 3D models ensure that your project progresses smoothly and you have the materials at your disposal when you need them most. Visu24's expert team will help you find the right solution for your project needs and offer fast delivery without compromising on quality.
Contact us today and request a quote:
- You speed up the project presentation.
- You will receive high-quality and visually impressive materials on time.
- You benefit from customer-oriented service and flexible cooperation.
7. Frequently Asked Questions – 3D Modeling in Practice
3D modeling raises many questions, especially among construction and real estate operators. Visu24 customers often want to know how 3D modeling progresses in practice, how quickly visualizations are delivered, and what factors affect the price. This section has compiled the most common questions and answers that help you understand the benefits and practical implementation of the service.
How quickly can 3D modeling be delivered?
Visu24 focuses on fast delivery times so that customers receive the materials they need on time.
- First drafts are usually submitted 3–7 business days within the order period.
- The delivery time is affected by the size of the object being modeled, the amount of detail, and any additional services, such as animations or 360 visualizations.
- Any repairs and additional changes are carried out according to the customer's wishes, often at short notice.
What affects the price of 3D modeling?
The price of 3D modeling depends on several factors that determine the scope and complexity of the project.
- Model detail: More detailed models, such as detailed interior furnishings, will require more hours of work.
- Size and complexity of the object: Large or architecturally challenging projects require more planning.
- Additional services: Virtual tours, 360 images, and animations incur additional costs.
- Delivery schedule: Urgent projects may require additional resources to ensure a fast schedule.
How is 3D modeling different from 3D visualization?
Although the terms 3D modeling and 3D visualization are often used interchangeably, they have differences:
- 3D modeling: A more technical process that creates an accurate geometric model of an object. The model can be used for design, measurement, and compatibility checking.
- 3D visualization: A further stage of modeling, focusing on realistic presentation with lighting, colors, and textures. Visualizations are used especially in marketing and sales.
- Visu24 offers both services, giving customers both technical accuracy and visually appealing presentations.
Can I request changes to the modeling and how will it affect the schedule?
Visu24 offers its customers flexible editing options:
- First edits are included in the price at no additional cost.
- More extensive changes that deviate from the original order can affect both the price and the schedule.
- Small repairs can usually be carried out 1–3 business days within.
What documents and information do I need to order 3D modeling?
In order for Visu24 to start the modeling process efficiently, the following information is usually requested from the customer:
- Architectural drawings or DWG files.
- Material lists and color specifications if surface materials are shown in the visualization.
- Possible reference images of wishes or special features.
- Information about the scale of the site and any special requirements (e.g. landscaping or lighting).
Are you interested? Here's how to get started!
✅ Contact the Visu24 team and book a survey on how visual marketing can improve your sales.
✅ Check out the examples and reference cases on Visu24's website - you can see in practice what kind of results customers have achieved.
✅ Order your first 3D visualizations and notice the difference in your sales process in just a few days!
👉 www.visu24.com | Contacts: sales (at) visu24.fi / +358 50 479 4585
