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Apartment marketing visualization methods are constantly evolving and expanding the possibilities of pre-marketing. If you're seriously looking for a new boost to your new development reservations, we highly recommend trying out 3D animation as an effective marketing tool. In our experience, it really works!
Professionally made 3D animation bring your object to life in a visual and stylish way. Homebuyers are hungry for information to support their big decision and appreciate a company that wants to offer it to them.
Thanks to 3D animation, your development will be remembered by buyers and stand out from the rest. When you provide both information and images, you remove open questions from customers' minds, i.e. obstacles to buying, and motivate them to take action.
A 3D animation can be branded according to your company's look, allowing it to help not only with the current development, but also with the marketing of future developments and to promote recognition of your company.
Apartment seekers are quite naturally also interested in the surroundings, site and courtyard of their potential new home. With a new development presentation video, these can be presented naturally using a bird's-eye view.
What size plot will the development be built on? How big will the development be? How much green is left in the courtyard, and what about parking? These are matters of interest to most homebuyers, which are effectively illustrated with a bird's-eye view, from a perspective above the roof.
For many homebuyers, the appearance of their future home is also an important selection criterion. The more euros and effort you have invested in the architecture, the bigger the role and the more seconds you should devote to it with the new project's presentation video.
Does your new project have magnificent, large windows? Beautiful wooden cladding, stylish terraces, comfy glazed balconies or other selling points related to the appearance? Tell us and we'll highlight these selling points!
When it was time to start the pre-marketing of the new site in Koivuhaa in Vantaa, Vendo Helsinki sales coordinator Nico Suokas turned to Visu24.
Vendo's order included 3D sales images as well as a 3D sales video.
Thanks to 3D animation, your development will be remembered by buyers and stand out from the rest. The creation of compelling mental images is also effective with the audiovisual means of 3D animation. When you provide both information and images, you remove open questions from customers' minds, i.e. obstacles to buying, while motivating them to act.
Homebuyers are thirsty for information, and lack of knowledge about a development that only exists on paper is a major obstacle to purchase decisions. In a visual form, a great deal of information is conveyed in an effortless and interesting way: the development becomes more familiar and the obstacles to purchasing disappear one by one.
In addition to information, 3D animation can be used to create mental images and appeal to the emotions. Although apartment buyers are very interested in factual information about the new apartments, the influence of emotions on their final decisions should not be underestimated under any circumstances. Together, music and pictures can create strong mental images and lingering feelings, which motivate homebuyers to take action.
A 3D animation can be branded according to your company's look, allowing it to help not only with the current development, but also with the marketing of future developments and to promote recognition of your company.
Buyers appreciate a company that knows their needs and genuinely wants to meet them. High-quality marketing materials tell your customers that you value them and want to offer them the best to support their big decision.
When Elokodit needed 3D images of the houses, solar panels and courtyard for marketing purposes, the team at Visu24 got to work.
How long should a 3D animation be? What contents should be emphasized in it? And what kind of music would be suitable for the background of the animation? Read the tips we've gleaned from practical experience below!
Both short and slightly longer 3D animations appeal to homebuyers. In our opinion, it's worth trying a slightly longer 3D animation, around one to one and a half minutes, especially for more valuable, challenging or already slow-moving developments. A little extra effort usually pays off quickly!
Animations can be made using a number of different technologies. In the case of photorealistic animation rendering, animations are usually priced by the second. One second can cost, for example, €20. We usually recommend animation made using a slightly different technology, in which case the price of the animation is not so much influenced by the length of the animation as by the number of things to model.
3D animation offers almost unlimited opportunities to commission highly individualized marketing material for various new developments. In the animation, you should naturally emphasize the development's unique selling points, which you know best. For example, the following selling points can be presented in a 3D animation:
Does the choice of music for the marketing animation matter?
Of course it does! 3D animation is an extremely effective marketing tool, not just because it is audiovisual, but also because an animation can use music to create mental imagery and atmosphere. Music alongside animated visuals is an incomparable way to create compelling mental images, such as:
If you have a wish regarding the music style of the 3D animation, please tell us about it when you place your order. Otherwise, we will choose a stylish track for your 3D animation that sounds like your property and speaks to current homebuyers, regardless of the target group.
3D animation gives your company the opportunity to market not only a specific development, but also the company itself. This is called branding, i.e. goal-oriented image building.
For example, the following help when branding a 3D animation:
If you commission all of your company's 3D animations from us, you will definitely get a uniform audiovisual style for all of them. Soon, homebuyers will instantly associate the audiovisual feel of the 3D animations you've commissioned from us with your company and its quality promises. Ah yes, that's a familiar company! You should take some time to consider branding, because customers prefer to buy products from a familiar company. Familiarity and recognizability are established by unifying the style and content of marketing communications.
Create an exciting first impression with Visu24's 3D animation and win over buyers to your side even before the new property is completed.
