Karitma Oy is a Finnish company specialized in importing floor coverings, founded in 2002. Its story began when know-how, passion for floors and customer service created the foundation for its operations. With over 20 years in the industry, we know that the secret to success is high-quality products combined with expert service and understanding of customer needs.

Karitma was looking for an artist to create Nordic, interior-style, beautiful room images that would showcase its floor models as authentically as possible.

In the pictures, it is of paramount importance that the floor looks the same as it is. live, as customers may make a purchasing decision based on the image alone.

• The image must not deviate from reality. We also want the images to be square, because we deliver the images to many of our retailers, whose online stores have square images. It is much easier for us if the images are already designed in the right shape. The images received from flooring factories are often horizontal images, and when they are cropped to a square, they no longer look reasonable in any way, Karitma Marketing Designer Kim Timonen tells.

Below are examples of floor plans created by Visu24.

The filming collaboration with Visu has gone well.

• Visu Jere has helped us understand how the tones of the floor change depending on the season, time of day and even the weather. We decided that in addition to the pictures, we always send real sample pieces of the floor to Visu24, which makes it easier to adjust the tone to the right one, Timonen says.

Karitma has been satisfied with all the images. Not necessarily always with the first version, but with the editing suggestions, the result has always been exactly what was desired.

• We specifically wanted images that looked as authentic as possible, and that's what we got. At a quick glance, you can't tell the images were made on a computer, Timonen praises, and gives extra points for Visu's activity and the fact that communication has been effective. Visu answers the customer's questions quickly.

• At first, it took some time to find a suitable way of working for us, but Jere was helpful and showed with his professionalism that he would find the right tools for us, and so far nothing in our collaboration has been disappointing.

Timonen and Karitma floors are now ordering images for all their new floor models from Visu. And they definitely recommend the company to others, even though they consider it an important selling point for themselves and an element of a good customer experience.