From resorts to energy investments – Visu24 serves an increasingly wider customer base

Visu24 is known today as a versatile visualization house, but the company's story began quite simply. At first, we created 3D visualization images for grinders who needed sales materials for pre-marketing new properties.

“That was the time when visual images were still a 'nice to have' – now they are essential. Over the years, we have become a standard supplier to dozens, even hundreds of construction industry players, and those experiences formed the basis for Visu24's expansion,” says the founder and CEO of Visu24 Niko Huttu.

Renewal in a challenging market

The construction industry has been facing difficult times in recent years, which has also forced Visu24 to innovate.

“When the housing market slowed down, we could no longer rely solely on visualizations for new projects. We started looking for new clients in other sectors – and we realized that the need for high-quality, fast and cost-effective visualizations is much broader. Now we also serve energy operators, tourism companies, municipalities, architectural firms and even more special concepts, such as shooting ranges. This expansion has made us an even more versatile visualization house.”

A fast and flexible production model has been key to the expansion. With proofs produced in 3–7 days, it is possible to serve a variety of industries.

What does Visu24 offer today?

The range of services has expanded from just sales images to a full package, which gives the customer everything they need to make their idea a reality:

  • EIA and permit images energy investments and zoning
  • Virtual tours and configuratorswhere you can try different materials and options
  • Commercial animations marketing new concepts
  • Drone photo embeds and cityscapes, which support decision-making
  • Collection photos for yard buildings, saunas and other products
  • as well as traditional floor plans and permission drawings

“In practice, the customer receives everything from us to visually concretize the idea – whether it is an investor, decision-maker, authority or end customer,” Huttu summarizes.

Diverse customer base

Construction companies are still a large part of Visu24's customer base, but now they also include energy companies, architectural firms, public organizations and commercial concept developers. Recently, visualizations of tourist destinations in particular have been a big job.

Keissi compilation – projects from the last few months

Resort photos
The photorealistic atmospheric images produced for Lapland's resort destinations attracted tourists even before their first visit.

EIA materials
Landscape adaptations made for wind power and energy companies have helped decision-makers to understand the impacts of projects. References: EPV Energy, Energy Source.

Energy investments
Visual images of solar parks and energy storage convinced investors and cities. For example. Skarta Energy completed the permit drawings for the Korvenmäki solar park in five days.

Virtual visits
With 360° tours and configurators, customers can experience apartments and material options virtually.

Commercial animations
Track Academy received a 3D animation to market its new shooting range, illustrating the functionality and safety of the facilities.

Collection photos
Saunas, yard buildings and container solutions are made concrete in visual collection images – online store conversions increase when the product is seen as finished.

Permission photos
Site plans, facades and floor plans support the permitting process. Drafts are often completed in 3–5 days.

Cityscape materials
Drone image embeds concretize the plans for supplementary construction for authorities and residents.

Architectural sketches
Collaboration with architects, such as Creativity of Architects, raises the visual level of competition proposals and projects to a new level.

Virtual tours of apartment buildings
The combination of drone photography and 3D modeling made it possible Hartela in the area experiencing the residential area even before construction.


Summary

Visu24 has come a long way from a startup visual image provider to a versatile visualization house that serves a wide range of customers – from energy companies to the tourism industry and from architecture to municipal projects.

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