1. Introduction: The construction industry is changing – visuals to support sales
New home sales have never been based solely on high-quality construction solutions and a good location. The marketing of the construction industry has changed radically in recent years, and competition for buyers' attention is fiercer than ever. Construction companies, real estate agents and investors have noticed that traditional advertising alone is no longer enough - buyers want to see what a property looks like before even the first shovel has been dug.
This is where Visu24 comes in, a company that specializes in producing high-quality 3D visualizations, interactive floor plans, and marketing materials to support the sales of new properties. How can visual marketing improve the results of a home sale? Why are top-quality presentation images more important than ever? We set out to find answers to these questions when we meet the founder of Visu24 Niko Hutun, which has been involved in developing marketing solutions for the construction industry for over a decade.
Huttu knows what he's talking about. He has extensive experience in marketing new properties, building a digital sales pipeline, and social media advertising. He has seen firsthand how high-quality 3D visualizations and properly targeted digital marketing can shorten sales times, increase bookings, and make buying easier.
“Construction companies often have the perception that marketing a new project is just one stage in the project, but in reality it is a crucial factor. Without the right kind of pre-marketing, many projects don't even get started.”, Huttu states right at the beginning of the interview.
But where did Visu24 start, and how did it become a leading player in visual marketing for new properties? Next, we'll dive deeper into Niko's story and Visu24's development trajectory.
2. Background and expertise of the founder of Visu24
2.1. Who is Niko Huttu?
When you talk to Visu24 founder Niko Hutu, you quickly realize that he is not just a marketing entrepreneur – he is a man who truly understands the new home sales process. With over 10 years of experience in real estate marketing, strong social media marketing expertise, and a data-driven mindset, he is a visionary who has changed the way new home sales are made in Finland.
Hutu's career in construction marketing began in the early 2010s, when he worked in digital marketing and sales pipelines. He quickly realized that marketing new developments was fraught with challenges: buyers wanted to see clear and attractive materials before making a decision, but construction companies lacked enough visually impactful tools.
“The construction industry has traditionally been quite formulaic in terms of sales. Properties have been marketed largely using old methods, and the role of visuals was not always understood,” Huttu says. “However, I saw firsthand how the effectiveness of Facebook advertising, for example, increased exponentially when high-quality images and visualizations were used. That’s when I realized that there was a huge opportunity here.”
Huttu set out to develop a way to combine data utilization, social media marketing, and high-quality visualizations into a single entity that would serve construction companies, brokers, and real estate investors. This idea eventually led to the creation of the Sales Pipeline concept.
2.2. How did Sales Pipe come about?
Before Visu24, Huttu developed Myyntiputki, a digital marketing model that helped construction companies get more bookings for new properties. The sales pipeline combined targeted advertising, landing pages, email automation, and high-quality presentation materials to systematically guide prospects towards a purchase decision.
“The idea behind the sales pipeline was simple: find out where the bottlenecks are in the sales funnel and fix them one by one.”, Huttu explains. “Often the problem is not that there is no interest – it is that buyers do not receive sufficient information about the property or they are not excited enough about it.”
Data-driven analysis revealed that one significant barrier to home sales was the lack of visual material. Without high-quality images, animations, and interactive presentations, potential buyers did not get a concrete enough idea of what the home would look like.
“I found that simply implementing better images could multiply the click-through rate of my ads and increase contact requests by up to 500%.”, Huttu says. “At this point, I realized that visualization plays an absolutely crucial role in selling new properties – and that it could be developed much further.”
This realization led Huttu to develop his own visual marketing service that would take Myyntiputki to the next level. Thus was born Visu24, a company that focuses purely on high-quality 3D visualizations, interactive presentations, and the development of sales-supporting material.
“Construction companies are not marketing agencies – they need a partner who can provide ready-made solutions quickly and cost-effectively. This is where Visu24 comes into the picture.”, Huttu states.
Next, we will look at how Visu24 has grown and developed, and how it has become one of Finland's leading visual marketing operators for new properties.
3. The birth and growth story of Visu24
3.1. From sales pipeline to Visu24 – the importance of visuality is emphasized
When Niko Huttu developed the Sales Pipeline concept, he soon realized that the biggest challenge in marketing was not just getting the right message across to potential buyers – but how the visual presentation of the homes influenced the purchase decision. A text-based ad alone or a vague sketch image simply wasn’t enough to spark the emotions and interest that are crucial factors in a home purchase.
“I realized that you can’t optimize the effectiveness of your sales funnel indefinitely if the visual content itself isn’t compelling enough. As a result, I started investing in 3D visualizations and testing their impact on marketing campaigns. The results were clear – when the images were of high quality, the effectiveness of the campaigns multiplied.”, Huttu says.
This led to the creation of Visu24 – a service that offers fast, high-quality and cost-effective 3D visualizations, interactive presentations and digital marketing materials, especially for the sale of new properties. The company's core idea is simple: with better visual presentation, new properties get more attention and sell faster.
“When we founded Visu24, our goal was to provide construction companies and real estate agencies with visual materials quickly and without cumbersome project management. We wanted to make 3D visualization a service that is as easy to purchase as photography, for example.”, Huttu explains.
3.2. Company development history and current status
Visu24 grew rapidly as construction companies and real estate agents noticed how effective high-quality visualizations were in accelerating sales and reducing buyer hesitation. Major players such as Lapti, YIT, Lehto Asunnot, Honka, Toivo Homes, Siklatalot joined the customer base, who began to utilize the materials produced by Visu24 in their marketing.
As the company grew, it began to expand its service offering and developed an efficient production process that could deliver high-quality visualizations in as little as 3–7 days. This was a significant competitive advantage, as the industry was accustomed to visualization production taking weeks or even months.
“Construction projects move quickly, and marketing needs to be able to react to that. That’s why we wanted to create a process where customers get finished images and animations quickly without sacrificing quality.”, Huttu says.
Today, Visu24 serves construction companies, energy companies, architectural firms and brokerage firms across Finland. Its customer base also includes international players, and the company has expanded its services to include visualizations related to the environmental impact assessment of wind and solar power plants.
“Visualization is no longer just about marketing apartments – it is also a key tool in permit processes, investor negotiations and the planning of large construction projects”, Huttu says.
Next, we will review the key principles of Visu24's operating philosophy and how the company helps its clients achieve better results through visual marketing.
4. Visu24's operating philosophy and services
4.1. Cornerstones of operations – what should construction companies understand about visual marketing?
The construction industry has traditionally focused heavily on technical expertise and quality construction, but the importance of marketing has often taken a back seat. Visu24 has changed this thinking by bringing visual marketing to construction companies and real estate agents in a way that makes home sales faster, more efficient and more attractive to buyers.
“Construction companies have traditionally focused on the physical end result – the quality of the houses, their location and their floor plans. But if the buyer can’t visualize what the finished home will look like, the sale will fail.”, says Niko Huttu.
Visu24's operating philosophy is based on three key principles:
- Data-driven marketing – All decisions are based on measurable data about which visual elements and advertising solutions produce the best results.
- Identifying and fixing bottlenecks – Obstacles to the housing transaction can be found using analytics: is the problem in conversions, presentation material, advertising or website structure?
- Visual quality matters – Better images and interactive presentations increase interest and reduce buyer hesitation.
“Customers make purchasing decisions based on emotion. If a property doesn’t look appealing, they won’t book it. This is a fact.”
4.2. A wide range of services for marketing new properties
Visu24 offers construction companies a comprehensive visual marketing solution that covers everything needed to support sales – from 3D visualizations to marketing automation and websites.
3D visualizations and presentation materials
- Interior and exterior photos – High-quality, photorealistic pre-marketing and sales images increase buyer interest and reservations.
- 360 virtual tours – Buyers can explore the property at their own pace, which increases engagement.
- Drone photography and 3D embeddings – Combining realistic aerial images and visualizations with the actual environment of the site.
- Digital styling and digital renovation – Helps the buyer visualize what the apartment could look like fully furnished or renovated.
- Animations and videos – Presentation videos can be made of items, which increase emotional connection and help sales.
Marketing tools and conversion optimization
- Sales pages and booking sites – Visu24 builds websites that are optimized specifically for the needs of the housing market.
- Marketing automation and email campaigns – The buyer journey is designed so that leads are converted into buyers efficiently.
- Facebook and Google advertising – Targeted digital marketing combined with visual elements produces the best results.
- Retargeting and display advertising – Return potential buyers who have viewed the item back to the website to make a reservation.
Latest service: EIA and building permit materials
The latest addition to Visu24's service offering is EIA and building permit visualizations for solar and wind power plants.
“Large construction projects, such as wind turbines and solar power plants, require a detailed environmental impact assessment (EIA). The photographs, 360 images and video adaptations we produce help stakeholders visualize what the power plants look like in the real landscape”, Huttu says.
Visu24's services are developed to solve the biggest challenges of marketing new properties and make buying easier. But how does high-quality visual marketing directly affect the housing market? Next, we will look at why construction companies should invest in visual marketing and what kind of results it can produce.
5. Why is visual marketing critical in selling new properties?
5.1. The impact of 3D visualizations on sales
Visuals play a huge role in marketing new properties. Studies have shown that properties that use high-quality 3D visualizations and virtual tours sell up to 30% faster than traditional properties. In addition, some studies show that 3D visualizations can increase the purchase price by an average of 3%, as they help buyers better understand the value of the property even before construction begins.
“For construction companies, speed of sales is critical. By quickly achieving a high booking rate, financing is secured and the project can start on schedule. This means that the entire project progresses more smoothly.”, says Niko Huttu.
3D visualizations allow buyers to realistically visualize the dimensions, atmosphere, and materials of a space, which reduces their uncertainty when making a purchasing decision.
5.2. Virtual reality and interactivity increase interest
The digitalization of the housing market has changed buyer behavior. Studies show that virtual tours receive 87% more views than traditional static images, and they help buyers engage more deeply with a property even before the actual viewing.
“When a customer can visit an apartment virtually before the building is completed, they get a clear idea of the space and can imagine themselves living there. This significantly increases their willingness to buy.”, Huttu says.
Interactive elements such as 3D floor plans, 360 visualizations, and personalized interior design options allow buyers to explore and customize spaces to their own needs, reducing hesitation and bringing a new level of certainty to home buying.
5.3. Social media and digital marketing to support sales
Digital marketing is an increasingly important part of the new home sales process. 92% of real estate agents use Facebook to generate leads, and ads optimized for real estate marketing average a 1.59% click-through rate, which is significantly higher than in many other industries.
“Visual content is key in social media marketing. A well-designed Facebook and Instagram ad using high-quality 3D images or animations can increase contact requests by up to 500%.”, Huttu says.
High-quality visual content:
- Makes buyers spend longer on the sales page, which increases conversions.
- Improves search engine visibility (SEO) because Google favors pages with high-quality images and videos.
- Enables targeted marketing, where the right target group is reached at exactly the right time.
Visual marketing is no longer just an additional service – it is an essential tool for construction companies, real estate agents and investors who want to boost their sales and ensure faster deals. Next, we will look at how Visu24 has helped its clients achieve significant results with its visual marketing solutions.
6. Future prospects and Visu24's growth plans
Construction marketing is undergoing a transformation, with digital visuals emerging as the most important sales tool. Visu24 has been at the forefront of this development, and the company's future goal is to continue developing innovative solutions that make the sale of new properties faster, more efficient and more attractive to buyers.
“Our mission is to make marketing new properties as easy as possible for construction companies and brokers. We want our customers to be able to focus on construction and sales – and we will take care of everything related to visual marketing.”, says Niko Huttu, founder of Visu24.
6.1. Automation and process acceleration
One of Visu24's biggest competitive advantages is its ability to produce high-quality 3D visualizations quickly – often within 3-7 days. This is a significant departure from the typical industry timeline, where visualizations can take weeks to deliver.
In the future, Visu24 plans to invest in automation and process development in order to:
- The production of visualizations is further accelerated without compromising quality.
- The customer process is smoother than ever, and orders can be processed almost in real time.
- Marketing automation is being utilized better than ever before so that the customer can immediately receive a ready-made package including 3D images, social media ads, and sales websites.
6.2. Internationalization and opening up new markets
Although Visu24 has already achieved a strong position in Finland, there is also demand for the company's services elsewhere in Europe. Especially in Sweden, Norway and Germany, new property marketing is only just beginning to understand how much high-quality visualizations affect sales.
“We already have customers from Sweden and Germany, and our goal is to expand further. In many countries, visualization services are still expensive and slow – we can bring a more cost-effective and faster solution to the market”, Huttu says.
Visu24 has already completed successful projects for Karlholm Strand AB in Sweden and carried out environmental impact assessments of wind and solar power plants for international energy companies.
“Artificial intelligence and augmented reality are the next big step in housing marketing. We want to offer our customers tools that make home sales even smoother and the buying experience more immersive”, Huttu states.
The future looks promising for Visu24. The company has grown rapidly and is able to provide world-class visual solutions to new home sellers faster and more cost-effectively.
Next, we move on to the practical side: how can a construction company or broker act if sales are not progressing as expected? What bottlenecks can occur in the marketing of a new property and how can they be resolved effectively? We will discuss this in the next section.
7. What to do if the sale of a new property does not proceed as expected?
Even if a new property is carefully planned and built to a high standard, its sales do not always proceed as expected. Construction companies and real estate agents may find themselves in a situation where there are not enough bookings, marketing campaigns are not producing results or buyers are hesitant to make a decision. Visu24 offers a clear and effective operating model for solving sales problems.
"In these situations, it's not worth waiting for the market to change on its own - the solution is often found in optimizing the sales process and marketing", says Niko Huttu.
7.1. Contact and situation assessment
The first step is to contact Visu24, where they will analyze your sales situation and identify problem areas. This mapping can be done quickly and provides concrete insight into what is not working in sales.
"Together with the client, we go through the entire marketing of the property: How have sales progressed? What materials have been used? What advertising channels are being utilized? This way we quickly find bottlenecks that are preventing deals from being made.", Huttu says.
7.2. Bottleneck analysis
Next, Visu24 will tackle what exactly is preventing sales.
The most common problem areas are:
- Weak visual material: The apartment does not look attractive or buyers do not get a concrete enough picture of the property.
- Ineffectiveness of ads: The target group does not respond to advertising or marketing campaigns do not reach the right buyers.
- Website conversion issues: Even though there are interested visitors, they do not leave contact requests or reservations.
- Ambiguity of presentation material: Sales brochures or website content do not provide buyers with enough information to support their purchasing decision.
- Challenging location or price point of the property for sale: This reason is also sometimes encountered in the marketing of new properties, when we recommend changes to the property's plans or price point.
7.3. Systematic repair process
Once the problem areas have been identified, Visu24 suggests concrete measures to correct them.
✅ Optimization of advertising materials
- Creating new 3D visualizations and interactive floor plans, which present the item in the most attractive way possible.
- We use 360-degree presentations and virtual tours to allow buyers to explore the apartment at their own pace.
✅ More effective digital marketing
- Testing and optimizing Facebook and Google adsso that they reach the right target group.
- Retargeting is used to bring previously interested buyers back to the website to make a decision.
✅ Website and conversion optimization
- Improving the landing page structureto make contacting and making reservations as easy as possible.
- Marketing automation is used to remind potential buyers about the item and guide them to a purchasing decision.
✅ Clarifying sales materials
- Updating sales brochures and adding visuals, which supports the decision to purchase a home.
- Ensuring that buyers have access to clear and informative floor plans and visualizations that reduce uncertainty.
7.4. Continuous monitoring and optimization
Once the changes have been implemented, their effects are monitored and campaigns are continuously optimized.
“We constantly analyze data and make additional adjustments if necessary to get sales working as intended. This could mean, for example, fine-tuning an advertising campaign, A/B testing different visualizations, or improving website conversions.”, Huttu explains.
End result: Efficient sales process and faster deals
With Visu24, the marketing of a new property can be done quickly, and customers can focus on sales without wasting time on ineffective marketing or a slow sales process.
“When a new property doesn't sell, it's not because there are no buyers – it's because the right target group hasn't been reached or the buying process isn't clear enough. We help find solutions that will help the property sell faster.”, Huttu sums up.
End result: How has Visu24 changed the marketing of new properties?
Visu24 is not just a visual production house - it is a marketing enhancer for the construction industry, offering construction companies and real estate agents proven solutions to speed up and enhance sales.
“Our clients no longer just run ads and wait for results – they do highly targeted, visually impactful, data-optimized marketing that actually works,” Huttu sums it up.
8. Summary: How has Visu24 changed the marketing of new properties?
Construction marketing has undergone a significant transformation in recent years, and visuals have become one of the most important factors in successful sales. The effectiveness of pre-marketing is no longer based solely on the location and price of the property, but on how it is presented to potential buyers. Visu24 has been a key player in promoting this change, and the services it offers have revolutionized the marketing strategies of many construction companies and real estate agents.
“The modern buyer is no longer just browsing text-based listings – they want to see, feel and experience a property before it’s even built. Our job is to make this possible and provide sellers with the tools they need to ensure the success of their properties.”, says Niko Huttu, founder of Visu24.
8.1. Finally: Why should the construction industry invest in visual marketing?
If there's one thing we've learned in recent years, it's that those who effectively leverage visual content in new home marketing gain a competitive advantage. High-quality 3D images, animations, and interactive solutions are no longer just the preserve of large construction companies - they're now a necessity for anyone who wants to sell new homes effectively.
“Our mission is to make the sales of new properties so visually strong that buyers can make a decision before the apartment is even built”, Huttu sums up.
For construction companies, this means one thing: if you want to ensure that your new properties sell quickly and efficiently, visual marketing is an investment that will pay for itself many times over.
Are you interested? Here's how to get started!
✅ Contact the Visu24 team and book a survey on how visual marketing can improve your sales.
✅ Check out the examples and reference cases on Visu24's website - you can see in practice what kind of results customers have achieved.
✅ Order your first 3D visualizations and notice the difference in your sales process in just a few days!
👉 www.visu24.com | Contacts: sales (at) visu24.fi / +358 50 479 4585
