The housing market is waking up. Now that you are planning the launch of a new destination, take these things into account in your marketing campaign.
This article discusses nine of the most common premarketing mistakes and gives tips on how to avoid them.
1. Poor starting materials and hasty publication
Too often, Uudiskehte is published in a hurry, using images that don't sell and insufficient presentation material. Before launching, make sure you have high-quality websites, brochures and 3D visualizations that create a psychological "snowball effect" and encourage interested parties to book apartments.
2. Starting advertising too late
In many cases, you only start investing in advertising when you notice that the booking rate has remained low. An effective pre-marketing campaign is built with early marketing images and the collection of contact information of potential buyers even before the start of official marketing.
3. Lack of hype before the booking starts
It is important to "buff" the object before its listing phase, for example on social media and other channels. This creates interest in the destination and helps create booking motivation at the time of publication.
4. Underutilization of social media
Using Facebook and Instagram to grow a new destination's email list is very effective and cost-effective. Invest in social media advertising and build strong presentation materials and landing pages for advance marketing.
5. Individual apartment photos that do not sell
Apartment-specific pictures are vital. Make sure that each apartment has attractive pictures that increase the interest in the individual apartment significantly.
6. Lack of storytelling
A high-quality, narrative introductory text that tells about the specialties of the area and the intricacies of the destination is an essential part of attractive presentation material. Don't skimp on this step, but use your expertise in storytelling.
7. Lack of a marketing plan
Effective marketing requires planning. Utilizing different marketing channels and creating a market are key. Plan your marketing measures carefully and make sure that the destination is not only listed, but actively marketed.
8. Omission of Google Display Advertising
Retargeting, i.e. remarketing, is an effective way to return potential customers who have visited the site. Take advantage of Google Display advertising to ensure that interested parties return to your site and progress through the purchase process.
9. Slow decisions
Activity and quick decisions are the key to a successful new development. Make the necessary decisions immediately and start taking action without unnecessary delay. This puts you at an advantage over your competitors.
By avoiding these common mistakes and using proven strategies, you can improve the marketing efficiency of your new property and speed up the sales process significantly.
Do you feel that you need help with the pre-marketing of your new property?
Contact us here. We are happy to help your company with marketing as well.
