{"id":4100,"date":"2024-08-20T13:43:01","date_gmt":"2024-08-20T10:43:01","guid":{"rendered":"https:\/\/visu24.com\/?p=4100"},"modified":"2024-08-20T13:43:03","modified_gmt":"2024-08-20T10:43:03","slug":"how-to-overcome-the-most-common-mistakes-in-marketing-a-new-property","status":"publish","type":"post","link":"https:\/\/visu24.com\/en\/kuinka-valtat-yleisimmat-virheet-uudiskohteen-markkinoinnissa\/","title":{"rendered":"How to avoid the most common mistakes in marketing a new property"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Asuntomarkkina_on_heraamassa_Nyt_kun_suunnittelet_uudiskohteen_julkaisua_huomioi_nama_asiat_markkinointikampanjassasi\"><\/span>The housing market is waking up. Now that you are planning the launch of a new destination, take these things into account in your marketing campaign.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This article discusses nine of the most common premarketing mistakes and gives tips on how to avoid them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Huonot_lahtomateriaalit_ja_hatainen_julkaisu\"><\/span>1. Poor starting materials and hasty publication<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Too often, Uudiskehte is published in a hurry, using images that don&#039;t sell and insufficient presentation material. Before launching, make sure you have high-quality websites, brochures and 3D visualizations that create a psychological &quot;snowball effect&quot; and encourage interested parties to book apartments.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Mainonnan_aloittaminen_liian_myohaan\"><\/span>2. Starting advertising too late<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>In many cases, you only start investing in advertising when you notice that the booking rate has remained low. An effective pre-marketing campaign is built with early marketing images and the collection of contact information of potential buyers even before the start of official marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Hypen_puute_ennen_varauksen_alkua\"><\/span>3. Lack of hype before the booking starts<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>It is important to &quot;buff&quot; the object before its listing phase, for example on social media and other channels. This creates interest in the destination and helps create booking motivation at the time of publication.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/visu24.com\/en\/kuinka-valtat-yleisimmat-virheet-uudiskohteen-markkinoinnissa\/#Asuntomarkkina_on_heraamassa_Nyt_kun_suunnittelet_uudiskohteen_julkaisua_huomioi_nama_asiat_markkinointikampanjassasi\" >The housing market is waking up. Now that you are planning the launch of a new destination, take these things into account in your marketing campaign.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/visu24.com\/en\/kuinka-valtat-yleisimmat-virheet-uudiskohteen-markkinoinnissa\/#1_Huonot_lahtomateriaalit_ja_hatainen_julkaisu\" >1. Poor starting materials and hasty publication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/visu24.com\/en\/kuinka-valtat-yleisimmat-virheet-uudiskohteen-markkinoinnissa\/#2_Mainonnan_aloittaminen_liian_myohaan\" >2. Starting advertising too late<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/visu24.com\/en\/kuinka-valtat-yleisimmat-virheet-uudiskohteen-markkinoinnissa\/#3_Hypen_puute_ennen_varauksen_alkua\" >3. Lack of hype before the booking starts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/visu24.com\/en\/kuinka-valtat-yleisimmat-virheet-uudiskohteen-markkinoinnissa\/#4_Sosiaalisen_median_alihyodyntaminen\" >4. Underutilization of social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/visu24.com\/en\/kuinka-valtat-yleisimmat-virheet-uudiskohteen-markkinoinnissa\/#5_Epamyyvat_yksittaiset_asuntokuvat\" >5. Individual apartment photos that do not sell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/visu24.com\/en\/kuinka-valtat-yleisimmat-virheet-uudiskohteen-markkinoinnissa\/#6_Tarinankerronnan_puute\" >6. Lack of storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/visu24.com\/en\/kuinka-valtat-yleisimmat-virheet-uudiskohteen-markkinoinnissa\/#7_Markkinointisuunnitelman_puuttuminen\" >7. Lack of a marketing plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/visu24.com\/en\/kuinka-valtat-yleisimmat-virheet-uudiskohteen-markkinoinnissa\/#8_Googlen_Display-mainonnan_laiminlyonti\" >8. Omission of Google Display Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/visu24.com\/en\/kuinka-valtat-yleisimmat-virheet-uudiskohteen-markkinoinnissa\/#9_Hitaat_paatokset\" >9. Slow decisions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Sosiaalisen_median_alihyodyntaminen\"><\/span>4. Underutilization of social media<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Using Facebook and Instagram to grow a new destination&#039;s email list is very effective and cost-effective. Invest in social media advertising and build strong presentation materials and landing pages for advance marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Epamyyvat_yksittaiset_asuntokuvat\"><\/span>5. Individual apartment photos that do not sell<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Apartment-specific pictures are vital. Make sure that each apartment has attractive pictures that increase the interest in the individual apartment significantly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Tarinankerronnan_puute\"><\/span>6. Lack of storytelling<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A high-quality, narrative introductory text that tells about the specialties of the area and the intricacies of the destination is an essential part of attractive presentation material. Don&#039;t skimp on this step, but use your expertise in storytelling.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Markkinointisuunnitelman_puuttuminen\"><\/span>7. Lack of a marketing plan<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Effective marketing requires planning. Utilizing different marketing channels and creating a market are key. Plan your marketing measures carefully and make sure that the destination is not only listed, but actively marketed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Googlen_Display-mainonnan_laiminlyonti\"><\/span>8. Omission of Google Display Advertising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Retargeting, i.e. remarketing, is an effective way to return potential customers who have visited the site. Take advantage of Google Display advertising to ensure that interested parties return to your site and progress through the purchase process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Hitaat_paatokset\"><\/span>9. Slow decisions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Activity and quick decisions are the key to a successful new development. Make the necessary decisions immediately and start taking action without unnecessary delay. This puts you at an advantage over your competitors.<\/p>\n\n\n\n<p>By avoiding these common mistakes and using proven strategies, you can improve the marketing efficiency of your new property and speed up the sales process significantly.<br><br><strong>Do you feel that you need help with the pre-marketing of your new property?<\/strong><\/p>\n\n\n\n<p>Contact us <a href=\"https:\/\/visu24.com\/en\/contact-us\/\">here<\/a>. We are happy to help your company with marketing as well.<\/p>","protected":false},"excerpt":{"rendered":"<p>Asuntomarkkina on her\u00e4\u00e4m\u00e4ss\u00e4. Nyt kun suunnittelet uudiskohteen julkaisua huomioi n\u00e4m\u00e4 asiat markkinointikampanjassasi. T\u00e4ss\u00e4 artikkelissa k\u00e4sitell\u00e4\u00e4n yhdeks\u00e4n yleisint\u00e4 ennakkomarkkinoinnin virhett\u00e4 ja annetaan vinkkej\u00e4 niiden v\u00e4ltt\u00e4miseksi. 1. Huonot l\u00e4ht\u00f6materiaalit ja h\u00e4t\u00e4inen julkaisu Liian usein uudiskohteet julkaistaan kiireess\u00e4, k\u00e4ytt\u00e4en ep\u00e4myyvi\u00e4 kuvia ja riitt\u00e4m\u00e4t\u00f6nt\u00e4 esittelymateriaalia. Varmista, ett\u00e4 sinulla on ennen julkaisua laadukkaat nettisivut, esitteet ja 3D-visualisoinnit, jotka luovat psykologisen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[199,197,198],"class_list":["post-4100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yleinen-fi","tag-ennakkomarkkinointi","tag-markkinointi","tag-uudiskohde"],"_links":{"self":[{"href":"https:\/\/visu24.com\/en\/wp-json\/wp\/v2\/posts\/4100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visu24.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visu24.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visu24.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visu24.com\/en\/wp-json\/wp\/v2\/comments?post=4100"}],"version-history":[{"count":1,"href":"https:\/\/visu24.com\/en\/wp-json\/wp\/v2\/posts\/4100\/revisions"}],"predecessor-version":[{"id":4101,"href":"https:\/\/visu24.com\/en\/wp-json\/wp\/v2\/posts\/4100\/revisions\/4101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visu24.com\/en\/wp-json\/wp\/v2\/media\/3848"}],"wp:attachment":[{"href":"https:\/\/visu24.com\/en\/wp-json\/wp\/v2\/media?parent=4100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visu24.com\/en\/wp-json\/wp\/v2\/categories?post=4100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visu24.com\/en\/wp-json\/wp\/v2\/tags?post=4100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}